UX Design case study incl. SEO and Online marketing
Online Marketing case study
Client

Car workshop in Berlin

Service

Online Marketing Campaign SEO Analysis Landingpage Design

Category

UX Design

In 2021 I attended a 6 months full-time course centered around Online Marketing, Corporate Design, UX Design and SEO. As my final course project I analyzed a local business in Berlin and suggested an online marketing strategy and concluded a new Web Design based on my empirical findings. My fictional client was a car workshop that is specialized in BMW models.

I created a market analysis to find out their SWOTs (strengths, weaknesses, opportunities and threats). After receiving an overview of the market I studied the most important keywords and questions people use in search engines like Google.

Armed with these insights, I designed a landing page that covers all relevant keywords and answers the questions potential customers have. I suggested SEO optimized html code and an SEA (search engine advertisement) strategy including Google Ads to target the right audience.

Online Marketing Project - Landing Page - Hero Section including Flyout Navigation and Call to Action

Hero section with Flyout-Navigation using relevant Keywords and Call-To-Action

Online Marketing Project - Landing Page Design - Price Calculator Customer Interaction

Customer interaction through a price calculator to offer transparency and to build trust

Online Marketing Project - Landing Page Design - Testimonials

Call-To-Action and testimonials for trust building

Footer incl. relevant information for SEO

Online Marketing Project - Landing Page Design & Keyword Research & Meta Data optimization

SEO/SEA Keyword Analysis, Meta Code optimisation and Google Ads

Other Work
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