Car workshop in Berlin
Online Marketing Campaign SEO Analysis Landingpage Design
UX Design
In 2021 I attended a 6 months full-time course centered around Online Marketing, Corporate Design, UX Design and SEO. As my final course project I analyzed a local business in Berlin and suggested an online marketing strategy and concluded a new Web Design based on my empirical findings. My fictional client was a car workshop that is specialized in BMW models.
I created a market analysis to find out their SWOTs (strengths, weaknesses, opportunities and threats). After receiving an overview of the market I studied the most important keywords and questions people use in search engines like Google.
Armed with these insights, I designed a landing page that covers all relevant keywords and answers the questions potential customers have. I suggested SEO optimized html code and an SEA (search engine advertisement) strategy including Google Ads to target the right audience.
Hero section with Flyout-Navigation using relevant Keywords and Call-To-Action
Customer interaction through a price calculator to offer transparency and to build trust
Call-To-Action and testimonials for trust building
Footer incl. relevant information for SEO
SEO/SEA Keyword Analysis, Meta Code optimisation and Google Ads
