In 2021, I completed a certified six-month full-time course in Digital Marketing Management, focusing on Online Marketing, Corporate Design, UX Design, and SEO.
For my final project, I conducted an in-depth analysis of a local Berlin business and developed a comprehensive online marketing strategy, along with a new web design based on my empirical findings. My fictional client was a car workshop specializing in BMW models.
I conducted a comprehensive market analysis to identify the business's SWOTs (strengths, weaknesses, opportunities, and threats). After gaining a clear understanding of the market landscape, I researched key search terms and common queries used by potential customers on platforms like Google.
Armed with these insights, I designed a landing page optimized to address all relevant keywords and answer the specific questions of the target audience. Additionally, I recommended SEO-optimized HTML code and developed a targeted SEA (search engine advertising) strategy, including Google Ads, to effectively reach and engage the right customers.
The hero section features a flyout navigation menu designed with relevant keywords and a prominent call-to-action. This structure ensures users can easily find key information while being guided toward desired actions, optimizing both user engagement and conversion rates.
I incorporated a price calculator into the landing page to enhance customer interaction, offering transparency and fostering trust. This feature allows users to receive immediate, customized pricing information, improving their experience and building credibility with the business.
The landing page includes strategically placed call-to-action buttons, encouraging user engagement and guiding visitors toward key interactions. Additionally, testimonials from satisfied customers are prominently featured to build trust and credibility, reinforcing the business’s reputation and reliability.
The footer is designed to include essential information for both users and SEO optimization. It features contact details and links to important pages, alongside SEO-friendly content such as targeted keywords, a brief company description, and location details. This ensures improved search engine visibility while providing users with easy access to relevant information.
